Recent Bottled Water Phenomenon
This trend began in 1976 with the French Perrier sparkling water. It was only in the 1990’s that water bottles have become common on the market and have become a symbol of our fitness will and our concern for our health. The United States is today the biggest water market in the bottle, followed by Mexico, China and Brazil.
✔ Huge profit margins. In the US, tap water costs about 0.03 cents per liter. However, a brand of bottled water costs about $ 3 (approximately 2 euros) per liter, and almost $ 4 (about 3 euros) at a fancy restaurant or a nightclub in fashion. Even the cheaper brands realize very large margins, which can reach 280% in the most extreme cases.
✔ A craze produced by advertising. The average American drinks 220 liters of bottled water per year, and if he drinks much, this may be largely linked to large-scale advertising campaigns. Through advertising, bottled water has become a luxury item; However, bottled water is not much more than tap water, if not its taste may be different because it is filtered, and it contains a negligible amount of minerals.
✔ The environmental costs. The illusion of the “best water” that it requires sacrifices of rivers and streams, the released pollution from trucks that transport the energy they demand, pollution of non-degradable plastics that are implemented , and management of recycling centers. Each year, we need 1.5 million tons of plastic bottles needed to make to bottle water. As the plastic comes from the oil, this means that 1.5 million barrels of oil necessary every year to produce bottles that contain water. To this we must add the pollution caused by the release of toxins into the environment.
✔ The presence of products harmful to health. Bottled waters are poorly regulated, while it is estimated that more than a third of the tested brands contain carcinogenic contaminants, or may disrupt the operation of the organization, even as consumers believe that bottled water they bring benefits to the health plan.
✔ An impact on ecosystems. Companies like Coca-Cola, Nestle, Pepsi, Evian and Fiji Water earn billions of dollars through the water. In doing so, they threaten entire ecosystems, drawing spring water underground aquifers that feed the rivers, wells and surrounding farms.
✔ The power of multinationals. When companies acquire exclusive rights to the exploitation of water from a source, it sets in motion a whole army of researchers, public relations consultants, lawyers and lobbyists to protect and kill the contract in egg any local dispute. In a small vile of Pakistan, Nestle got to pump water from a local source, then the firm enriched with minerals, and sells it under the brand “Pure Life”, which is the best selling brand in the world. Although captured locally Pure Life water is often too expensive for local can afford it. In places such as in Nigeria, where Nestlé also has a site, families spend half their salary in water, and only the richest can afford Pure Life water.
✔ Filtering. The problem with tap water, is that it contains chlorine, used to remove bacteria. This gives the water a taste that many people do not like. It is possible to get rid of the smell of chlorine using a decanter with a filter type “Brita”. To save on the filter, it is possible to extend the life of the filter specified by the manufacturer, the only consequence is that the filtering time will be longer.
✔ The same water. It is estimated that 25% of bottled water are from a source which feeds tap water. Of course, bottled water undergoes a filtering process more or less complex.
✔ Water as a human right? Peter Brabeck-Letmathe, former CEO of Nestlé, said that the idea that access to water should be considered a universal human right is “extreme”. He advocates the privatization of 98.5% of the water supply “because people see it as a due, so they waste in large quantities.”